MARKETING PERSPECTIVES

Ok! I confess! I am a YouTube junkie.  Yep I admit it.  Right before I started writing this blog I watched a new video from Casey Neistat on his new series 368 and a video by Makeupshayla where she created a colorful festival makeup look that I am loving.  YouTube has grown into a multi million dollar business and has made millionaires out of regular people.  I even have a channel on there (NaturallyStacey check me out. I do curly hair product reviews).  All you need is a camera and some time and you could become the next big influencer.  The world of being an influencer is a weird world to me because when you call someone an influencer that means they have some persuasion power over what you do such as the purchases you make.  Personally I do not think or call myself an influencer even after I have received comments from my subscribers and family that they will buy a product after seeing one of  the reviews.  I feel that I am just being honest and telling people what I think about something.  Do I follow any influencers?  Heck yes!  I love watching videos from Jackie Ania, Makeupshayla, Casey Neistat, Shameless Mya, Itsmyrayeraye, Lydia Millen, Patricia Bright, and the list goes on and on so I do love a good YouTube video.  If you think about it, companies love using people like the ones that I mentioned because they are real people that use products like many others. The only difference is that they might get paid to use them and even talk about them.  I think this style of marketing is a great way to go due to the fact that the influencers are “touchable” in a sense.  What I mean by that is, the person that you are watching on YouTube is just like the same person that you work with or they are like someone in your family.  So they are relatable to you and that is why so many people watch them to see what they are talking about or what new product they are trying.  If you think about it this is a casual type of marketing.  The influencer is not using a big budget or effects or a studio.  They are just sitting in their home with their camera and lights and talking to you about the latest product that they like or even dislike.  Marketing perspectives have a great impact between the company and the customer because the company has to come up with a great concept in order to get the customer to buy their goods.  Using influencers is a great marketing scheme due to the low budget and the even greater outcome.  If the company uses an influencer they do not have to come up with much at all.  They can just send them the product and let the upload happen.  Now if you excuse me, I’m going to watch more videos.