EFFECTIVELY IMPACTING THE CONSUMER THROUGH DIGITAL MEDIA

What I learned working on Social Media

When it comes to social media, companies that want to use it have a unique platform that was not available to them before.  Social media can be used for a multitude of different things.  From looking for a new employee, to scouting the competition, to showing off the newest champaign.  A companies champaign will have a huge platform with social media that they can increase customer traffic, sales, and even more of the casual buyer.  Customer service is also key on social media now and days.  Before a customer would either go to the store or call to complain or give a complement but now people from the comfort of their own home, while eating, or on the way to work consumers are using social media to use their voice to give positive or negative reaction to companies and or products.  After reading the story about Whirlpool and their #everydaycare campaign it made me think about how simple household chores can make a difference to some people.  There are some that put in great love into their homes and will do anything from having a great color pallet that is inviting to all to purchasing the right appliances to make their house a great running home.  Whirlpool built a community of consumers that not just loved their product but saw the value in doing common household chores and how those chores became a labor of love for them.  When a company has to find out how to meet their target audience’s needs they reach out to them in ways like customer surveys, social media posts asking for contributors, asking for email addresses during after purchase, and after sales follow up calls to the customer asking for a testimony on their products.  Also Whirlpool was able to meet the needs of the customer and social media by becoming interactive with them with their hashtag #everytdaycare and on their smaller site they were able to connect with their customers and also repost their stories onto their website.  Looking at the way Whirlpool handled the campaign they were able to increase sales year after year.  So there was no need to handle the experience any differently.  If you go to their website now every day care is still part of their site showing tweets from real customers.  They are still following the same formula from the beginning of the campaign.  With keeping with the campaign going they have the potential to gain new customers and keep the word of mouth going with existing customers so they will come back and purchase.