SMART Goals and Branding
When companies want to start marking their brand they need to figure out how to market and the best way to market. Something the marketing department or person will so is set up SMART Goals.
SMART Goals are:
Specific- detailed information to help figure out the problem or opportunities
Measurable - create a metric of quantitative and qualitative attributes
Attainable - Information being improved by performance or not
Realistic - The information that is applied addresses the problem
Timely - The information that was collected be looked at in a good timeline to stay in trend
When you look at what SMART goals are you then have to look at the how the company can accomplish those goals. One thing they can do is devise a marketing strategy that will help them achieve their goals. A step by step strategy on each thing they need to do to achieve the goals. The they need to devise tactics on what they need to do like writing a blog, posting of social media, reaching out to key people in order to get their message heard. After all of those factors are in place the company can get their message out to the masses and be able obtain customers.
Some good tactics a company can do is reach out to bloggers in the industry and inform them that something new is on the horizon and maybe give them some teasers of what is coming. Also post on social media teasing that something new is coming like showing a flash or silhouette of the new logo or product that is coming to kind of peak consumers curiosity.
Some good strategies a company can have is weekly put to a to do list for people on the team to accomplish thought out the week so everyday their is something they can do to help insure the tactics are being accomplished and the goals are being met.
Also something companies want to look at are KPI (Key Performance Indicators) to make sure your SMART Goals are being met and when they are being met during a certain time period. You want to make sure that you have good brand awareness, (making sure your brand is showing up on banners on web pages for people to click on to learn more and purchase) good customer engagement (speaking to customers and answering their questions via your website or even on social media), funnel conversion rates (checking the rate a customers clicks on your site, spends time and purchases) and customer retention (how long you have customers and how many repeat purchases) among other things.
When a company has SMART Goals they are able to make good and lasting decisions for their brand and company long term.