Goals! Goals! Goals!

Marketing objectives are something that brands look at in order to do a variety of things like increase awareness or to bring in sales to the website.  You a reading this wondering how can you do that for our brand well let’s take a look at some ways to do that.

Why use them? 

Companies use marketing objectives so they can have Clear-cut and defined goals.  Companies want to be able to have a goal that is obtainable for their brand or service.  They also want to make sure the goal is with in the parameters of what the brand stands for and their position in the market

How they use them?

Companies use marketing objectives by using different tactics to set their goals.  Some will start with a SMART (Specific, Measurable, Achievable, Relevant and Time-Bound) approach to take a closer look at their company then they are able to figure out what goals they need to have to make the company successful.  They will also take a look at the market they are in and future out what is missing from the market and see if their company can fill in that gap.   

Alignment 

You want the goals that you set for your company to be real and obtainable in a reasonable time.  Not goals that are for five or ten years down the line.  Especially if you are starting a new service in your brand you want to set goals that are for the first year.  For the first year you want to set your goals per quarter and make sure the goals are obtainable for that quarter.  With setting the goals you also want to make sure that you are following legal and ethical guidelines of your area and also the areas that you will be selling in.  The marketing objectives that you are setting have be right not just for your company but also for your customer.

Reference: 

Lang, B. (2019, March 19). Your Ultimate Guide to Marketing Objectives (What, How, Examples, and Tracking). Retrieved July 26, 2020, from https://uhurunetwork.com/marketing-objectives/